Nuchas is an American made but internationally inspired handheld food company that sprung from a kiosk in Time Square, New York City. It became known for its award-winning Nuchas, the ultimate evolution of an age-old concept: the handheld meal known as empanadas.
Perfectly baked and purposefully shaped to put all the flavors, aromas and colors that make up our melting pot, in the palm of your hand. In a frantically-paced society, as digitally connected as it is culturally divided, Nuchas offer a timely marriage of culture and convenience no other handheld meal on earth can.
OUR STORY & MISSION.
In 2009, Ariel and his wife (Leni) arrived in New York City with two things: $9,000 and a dream!
That dream? To transform a staple of Argentinian culture – the iconic empanada – into a gourmet meal so delicious, so convenient and so simple that the rest of the world would love and trust…and yes, why not, to disrupt the fast-food industry!
For Ariel, New York was the inspiration behind Nuchas:
“I’ve always been fascinated by the fast-paced, cultural melting pot of New York, and by the competitive spirit of this city. When it comes to food, the expectations for quality and culinary creativity are high. Whether it’s for a couple racing through the airport to catch a plane, professionals seeking a quick lunch solution, or parents packing the lunch-bag for their kids, I envisioned Nuchas as deliciously baked handheld meals that fit neatly in the palm of a hand (no plates, no forks, no fuss) – simple to eat, yet brimming with complex tastes, aromas and colors from all over the world”.
In 2011, Nuchas opened its first retail location in the heart of NYC, Times Square. Soon after we opened our first food truck, and two additional pushcarts helping us create a reputation among the NYC street food scene. In 2013, Nuchas won Rookie of the Year Vendy Award and in the same year, we opened our second retail location in Greeley Square. In 2014, we won the People's Taste Vendy Award and it's been fast-growing ever since.
It’s our differences, not our similarities, that make the world a place worth living, exploring, and tasting. We are on a mission to bridge cultural divides through unique flavors from everywhere on earth that remind us how delicious our differences can be.
OUR CORE VALUES.
As a company, we strive to lead with the core values that guide us through every decision we make.
It’s always our top priority to make sure the food we produce is safe and delicious. We prepare all the recipes by hand and use no fillers or additives commonly used to cut corners or lower costs. We carefully use premium and genuinely raw ingredients from purveyors that share core values and are source verified (no added hormones and no antibiotics).
We are a young venture that acknowledges our imperfections and will always be in pursuit of our betterment. Whether it relates to our customers, communities or employees, we put people at the center of all we do. We think it’s a given that all businesses ought to be socially mindful, so naturally, we make it a point to bring positive contributions to our communities whenever possible and to decrease any negative impact our operations may cause to our surroundings, directly or indirectly. Our honestly and integrity we’ll keep everything real, always.
Whether in a cafe, restaurant, bar, food truck, vending machine, or house party, Nuchas aims at becoming the official street food of every street on the planet. But also, the most appreciated and respected handheld food company in the world.